Storm Runner, a thrilling roller coaster at Hersheypark, got its name through a public contest in 2003. Over 46,000 people voted on three potential names: Steel Stampede, Renegade, and Storm Runner. The winning name, Storm Runner, was announced in November 2003, reflecting the ride’s intense and dynamic nature. This naming process not only engaged the public but also built anticipation for the coaster’s launch in 2004.
What Was the Public Contest for Naming Storm Runner?
In August 2003, Hersheypark announced the construction of a new launched coaster and invited the public to participate in naming it. The park presented three options:
- Steel Stampede
- Renegade
- Storm Runner
Over a two-week period, more than 46,000 people cast their votes. This level of engagement demonstrated the excitement surrounding the new attraction and allowed fans to feel a sense of ownership in the park’s development.
Why Was ‘Storm Runner’ Chosen as the Final Name?
‘Storm Runner’ emerged as the most popular choice among voters. The name was selected for several reasons:
- It captures the intense and dynamic nature of the ride
- It evokes the sudden and powerful force of a storm
- It aligns with the coaster’s rapid acceleration from 0 to 72 mph in just two seconds
The name ‘Storm Runner’ effectively communicates the exhilarating experience riders can expect, making it an apt choice for this high-speed, launched coaster.
How Did Hersheypark Announce the Chosen Name?
Hersheypark made the official announcement of the chosen name in November 2003. However, before the public announcement, Hershey Entertainment took a strategic step:
- They filed a trademark for the name ‘Storm Runner’
- This action indicated their confidence in the chosen name
- It also protected the brand identity of the new attraction
The official announcement generated buzz and excitement among park enthusiasts, setting the stage for the coaster’s grand opening the following year.
What Are the Key Features of Storm Runner?
Storm Runner boasts several impressive features that live up to its dynamic name:
| Feature | Description |
|---|---|
| Height | 150 feet (46 meters) |
| Drop | 180 feet (55 meters) |
| Launch Speed | 0 to 72 mph in 2 seconds |
| Launch System | Hydraulic, using fluid and compressed nitrogen |
| Track Elements | Top hat, cobra loop, heartline roll, snake dive |
| Loading System | Dual-loading station with switch tracks |
| Braking System | Magnetic |
These features combine to create a storm-like experience, justifying the chosen name and delivering on the promise of an intense ride.
When Did Storm Runner Open to the Public?
Storm Runner officially opened its gates to thrill-seekers on May 8, 2004. The timeline of events leading to this grand opening includes:
- August 2003: Announcement of the new coaster and naming contest
- November 2003: Revelation of the chosen name ‘Storm Runner’
- May 8, 2004: Official public opening
This timeline showcases the careful planning and build-up to the coaster’s debut, with the naming process playing a crucial role in generating anticipation.
How Has the Name ‘Storm Runner’ Impacted the Ride’s Popularity?
The name ‘Storm Runner’ has significantly contributed to the ride’s enduring popularity:
- It creates expectations of an intense, storm-like experience
- The name is memorable and easy to market
- It accurately represents the ride’s key features, particularly the launch
Despite being nearly two decades old, Storm Runner continues to be one of Hersheypark’s most popular attractions. The name has become synonymous with high-speed thrills at the park.
What Challenges Has Storm Runner Faced Since Its Opening?
While Storm Runner has maintained its popularity, it has faced some challenges:
- Regular maintenance requirements due to its complex launch system
- Temporary closure during the 2020 COVID-19 pandemic
- Reopening on June 11, 2021, after the pandemic-related shutdown
Despite these challenges, the enduring appeal of Storm Runner, bolstered by its apt name, has ensured its continued success at Hersheypark.
How Does the Name ‘Storm Runner’ Reflect the Ride Experience?
The name ‘Storm Runner’ effectively encapsulates the ride experience in several ways:
- ‘Storm’: Represents the sudden, powerful nature of the launch
- ‘Runner’: Implies speed and movement, fitting for a high-speed coaster
- The combination suggests a fast-paced, intense experience
Riders often describe the experience as being ‘hit by a storm’ of speed and thrills, validating the chosen name.
In conclusion, the name ‘Storm Runner’ for Hersheypark’s launched coaster was the result of a successful public engagement campaign. The chosen name not only reflects the ride’s intense nature but has also contributed to its enduring popularity. From its naming in 2003 to its opening in 2004 and continued operation today, Storm Runner has lived up to the dynamic promise of its name.
References:
1. Wikipedia – Storm Runner
2. Coasterpedia – Storm Runner
3. Hersheypark Official Website – Storm Runner