Hershey Park’s target market primarily consists of families with children, young adults aged 25-34, and thrill-seekers from the United States. The park attracts a diverse audience with its mix of attractions, including roller coasters, water rides, and family-friendly amenities. With a focus on local and regional visitors, Hershey Park offers a more accessible and middle-class experience compared to larger theme parks, making it a popular destination for families seeking affordable entertainment.
Who Are the Primary Visitors to Hershey Park?
Hershey Park’s target market is diverse, but certain demographic groups stand out:
- Age Groups: The largest age group of visitors is 25-34 years old
- Gender Distribution: 59.39% female and 40.61% male
- Geographic Location: 95.22% of visitors are from the United States
- Income Levels: Primarily middle-class families and individuals
This demographic breakdown suggests that Hershey Park appeals strongly to young families and millennials seeking affordable entertainment options.
What Makes Hershey Park Attractive to Families?
Hershey Park offers a range of attractions and amenities that cater specifically to families:
- Diverse Ride Selection:
- Roller coasters for thrill-seekers
- Water rides for hot summer days
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Kid-friendly attractions at Hersheypark’s Boardwalk
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Educational Experiences:
- Hershey’s Chocolate Tour
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ZooAmerica wildlife park
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Family-Friendly Amenities:
- Multiple dining options
- Shopping areas
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Hershey Gardens
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Special Events:
- Halloween celebrations
- Christmas-themed attractions
These features ensure that families of all sizes and with children of various ages can find enjoyable activities throughout their visit.
How Does Hershey Park’s Attendance Compare to Other Theme Parks?
Hershey Park’s attendance figures demonstrate its popularity:
| Year | Attendance |
|---|---|
| 2023 | 3,321,000 |
| 2019 | 3,384,000 |
While not as large as some national theme parks, Hershey Park’s consistent attendance numbers show its strong appeal to its target market. The park’s focus on local and regional visitors contributes to its steady performance.
What Marketing Strategies Does Hershey Park Employ?
Hershey Park utilizes various marketing strategies to attract and retain its target market:
- Digital Marketing:
- 78.35% of traffic comes from organic search
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21.65% from paid advertising
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Seasonal Promotions:
- Halloween-themed events
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Christmas celebrations
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Partnerships:
- Collaborations with local businesses
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Package deals with Hershey Lodge and other accommodations
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Event Marketing:
- Concerts at Hersheypark Stadium
- Sporting events
These strategies help Hershey Park maintain visibility and appeal to its core demographic of families and young adults.
How Does Hershey Park Ensure Accessibility for Its Target Market?
Accessibility is crucial for Hershey Park’s target market, particularly families with children:
- Parking: Ample parking facilities
- Transportation: Tram services from parking lot to gate
- Location: Easily accessible from Harrisburg metropolitan area
- Ticket Options: Various package deals and pricing tiers
By ensuring easy access and offering flexible ticket options, Hershey Park caters to the needs of its diverse visitor base.
What Unique Experiences Does Hershey Park Offer Its Target Market?
Hershey Park distinguishes itself with unique attractions that appeal to its target market:
- Hershey’s Chocolate World:
- Factory store
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Virtual tour ride
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ZooAmerica:
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Wildlife park integrated with the theme park
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Seasonal Events:
- AACA Eastern Fall Meet
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Halloween and Christmas celebrations
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Hershey Gardens:
- Botanical garden experience
These unique offerings provide additional value to visitors, encouraging repeat visits and word-of-mouth marketing among the target demographic.
How Does Hershey Park’s Pricing Strategy Align with Its Target Market?
Hershey Park’s pricing strategy is designed to appeal to its middle-class target market:
- Tiered Pricing: Different ticket options for various budgets
- Package Deals: Combinations with local accommodations
- Seasonal Passes: Options for frequent visitors
This approach allows Hershey Park to remain competitive and accessible to its core audience of families and young adults.
What Role Does Visitor Engagement Play in Hershey Park’s Success?
Visitor engagement is crucial for Hershey Park’s success with its target market:
- Average Visit Duration: 1:58 minutes
- Repeat Visitors: High number of local and regional visitors
- Social Media Presence: Active engagement on platforms popular with target demographic
By focusing on engagement, Hershey Park builds loyalty among its target market, encouraging repeat visits and positive word-of-mouth marketing.
In conclusion, Hershey Park’s target market strategy focuses on families, young adults, and local visitors, offering a mix of attractions, accessibility, and value that appeals to this demographic. By understanding and catering to the needs of this market, Hershey Park maintains its position as a popular regional theme park destination.