Hershey Park, a renowned amusement park in Pennsylvania, has been attracting millions of visitors annually. Over the past five years, the park has seen fluctuations in attendance, with a significant dip during the COVID-19 pandemic followed by a steady recovery. This analysis delves into the visitor statistics, peak attendance periods, and factors influencing the park’s popularity.
How Many Visitors Does Hershey Park Attract Annually?

Hershey Park has consistently drawn millions of visitors each year, with recent figures showing a positive trend:
- 2023: 3,321,000 visitors
- 2022: 3,223,000 visitors
- 2021: 3,012,000 visitors
- 2020: 1,717,000 visitors (COVID-19 impact)
- 2019: 3,384,000 visitors
The park experienced a substantial decrease in attendance in 2020 due to the pandemic but has since shown a strong recovery, nearly reaching pre-pandemic levels by 2023.
What Are the Peak Attendance Days at Hershey Park?

While specific daily attendance figures are not publicly available, certain periods are known to attract larger crowds:
- Summer Weekends: June through August
- Holidays:
- Good Friday
- Easter Weekend
- Special Events:
- Hersheypark Halloween (weekends)
- Christmas Candylane (especially Saturdays)
How Do Season Passes Impact Visitor Numbers?
Although precise data on season pass usage is not provided, season passes typically influence visitor behavior in several ways:
- Increased repeat visits
- Higher overall attendance
- More consistent visitor numbers throughout the season
Season pass holders often receive benefits such as:
- Unlimited park entry
- Discounts on food and merchandise
- Early access to new attractions
These perks can significantly impact the frequency of visits and overall park attendance.
What Factors Contribute to Hershey Park’s Visitor Growth?
Several factors have contributed to Hershey Park’s ability to maintain and grow its visitor numbers:
- New Attractions:
- Candymonium (2020): A high-speed roller coaster
-
Wildcat’s Revenge (2023): A reimagined classic coaster
-
Park Expansions:
-
Chocolatetown: A new area featuring restaurants, shops, and a grand entrance
-
Diverse Offerings:
- ZooAmerica: An adjacent wildlife park
-
The Boardwalk: A water park within Hershey Park
-
Seasonal Events:
- Halloween-themed attractions
-
Christmas Candylane festivities
-
Continuous Improvements:
- Regular updates to existing rides and facilities
- Enhanced guest experiences through technology integration
How Does Hershey Park Compare to Other Amusement Parks in Visitor Numbers?
To put Hershey Park’s attendance figures in perspective, let’s compare them with other popular amusement parks:
Park Name | 2023 Attendance | Location |
---|---|---|
Hershey Park | 3,321,000 | Pennsylvania, USA |
Six Flags Great Adventure | ~3,000,000 (est.) | New Jersey, USA |
Cedar Point | ~3,600,000 (est.) | Ohio, USA |
Dollywood | ~3,000,000 (est.) | Tennessee, USA |
Note: Exact figures for some parks are estimates based on industry reports.
Hershey Park’s attendance is competitive with other major regional amusement parks, showcasing its strong position in the market.
What Economic Impact Do Hershey Park Annual Visitors Have on the Local Area?
The millions of visitors to Hershey Park annually have a significant economic impact on the local area:
- Job Creation:
- Seasonal employment opportunities
-
Year-round positions in park management and maintenance
-
Tourism Revenue:
- Hotel bookings
- Restaurant patronage
-
Local attraction visits
-
Tax Benefits:
- Increased local and state tax revenues
-
Funding for community projects and infrastructure
-
Business Growth:
- Opportunities for local suppliers and vendors
- Development of supporting businesses (e.g., souvenir shops, tour operators)
While specific economic figures are not provided, the consistent influx of millions of visitors undoubtedly contributes substantially to the local economy.
How Has Hershey Park Adapted to Maintain Visitor Numbers During Challenging Times?
Hershey Park has demonstrated resilience and adaptability, particularly in response to the COVID-19 pandemic:
- Safety Measures:
- Implementation of enhanced cleaning protocols
- Social distancing guidelines in queues and ride seating
-
Contactless payment options
-
Capacity Management:
- Introduction of reservation systems to control daily attendance
-
Staggered entry times to reduce crowding
-
Virtual Experiences:
- Development of online content to maintain engagement during closures
-
Virtual tours and behind-the-scenes looks at park operations
-
Flexible Ticketing:
- Extended validity of tickets and season passes
- Generous refund and rescheduling policies
These adaptations have helped Hershey Park maintain visitor trust and interest, contributing to its rapid recovery post-pandemic.
In conclusion, Hershey Park’s annual visitor numbers reflect its enduring popularity and ability to adapt to changing circumstances. With a strong recovery from the pandemic impact and continued investments in new attractions and experiences, the park is well-positioned to maintain its status as a premier destination for millions of visitors each year.
References:
1. Hersheypark – Wikipedia
2. Hersheypark historical attendance data – Queue Times
3. Hersheypark Crowd Calendar – Is It Packed?