The Bryant Park Pop Up Market, also known as the Winter Village, is a seasonal attraction in the heart of New York City. This festive marketplace transforms Bryant Park into a winter wonderland from late October to early March. With over 180 holiday shops, an ice skating rink, and various food vendors, the Bryant Park Pop Up Market offers visitors a unique blend of shopping, dining, and entertainment experiences. The market showcases local artisans, small businesses, and international cuisine, making it a must-visit destination for both locals and tourists during the holiday season.
What Are the Dates and Hours for the Bryant Park Pop Up Market?

The Bryant Park Pop Up Market for the 2024-2025 season will operate from October 25th, 2024, to early March 2025. The market follows a consistent schedule throughout its run:
- Monday to Friday: 11:00 AM to 8:00 PM
- Saturday and Sunday: 10:00 AM to 8:00 PM
It’s important to note that individual vendors may have slightly different hours, especially on holidays. Visitors are advised to check specific shop hours for their desired vendors.
What Types of Food Can You Find at the Bryant Park Pop Up Market?
The Bryant Park Pop Up Market boasts a diverse array of culinary offerings, catering to various tastes and dietary preferences. While the exact vendor list may vary from year to year, visitors can typically expect:
- Seasonal treats and holiday specialties
- International cuisine from various cultures
- Artisanal foods and locally-sourced products
- Hot beverages like cocoa, cider, and specialty coffees
- Gourmet snacks and desserts
The food vendors are carefully curated by Urbanspace Markets, ensuring a high-quality and diverse selection. Visitors can enjoy their meals in various seating areas throughout the park or take their food to-go while exploring the market.
Where Exactly Is the Bryant Park Pop Up Market Located?
The Bryant Park Pop Up Market is situated in the heart of Midtown Manhattan, occupying the entirety of Bryant Park. The park’s boundaries are:
- North: 42nd Street
- South: 40th Street
- East: Fifth Avenue
- West: Sixth Avenue (Avenue of the Americas)
The market’s layout utilizes the park’s existing features, with holiday shops and food stands spread across:
- Park allées
- Plazas
- Terraces
- The rink deck area
This central location makes the Bryant Park Pop Up Market easily accessible by various modes of transportation, including subway, bus, and on foot for those staying in nearby hotels or working in the area.
What Special Events Can You Attend at the Bryant Park Pop Up Market?
The Bryant Park Pop Up Market hosts several special events throughout its run, adding to the festive atmosphere. Some key events include:
- Christmas Tree Lighting Ceremony
- Date: December 3rd, 2024
- A highlight of the season, drawing large crowds
-
Features performances and celebrity appearances
-
Extended Holiday Shopping Hours
- Typically occur closer to Christmas
-
Allow for last-minute gift purchases
-
Ice Skating Performances
- Scheduled throughout the season
-
Showcase professional skaters and local talent
-
The Lodge Experience
- A covered, outdoor après-ski themed area
- Offers festive cocktails and food
-
Provides views of the ice rink and Christmas tree
-
Small Business Spotlight
- Rotating showcase of minority-owned small businesses
- Offers free booth space to selected vendors
These events enhance the overall experience of the Bryant Park Pop Up Market, providing entertainment and unique opportunities for visitors throughout the winter season.
How Many Vendors Participate in the Bryant Park Pop Up Market?
The Bryant Park Pop Up Market features an impressive array of vendors:
Category | Number of Vendors |
---|---|
Holiday Shops | Over 180 |
Food Vendors | Varies (typically 20-30) |
Small Business Spotlight | Rotating selection |
The holiday shops are housed in custom-designed “jewel box” kiosks, creating a uniform and visually appealing marketplace. These vendors offer a wide range of products, including:
- Handcrafted gifts
- Artisanal foods
- Winter accessories
- Home decor
- Local art and crafts
- Unique holiday ornaments
The market’s curation process ensures a diverse mix of both new and returning vendors each year, providing visitors with fresh shopping experiences alongside familiar favorites.
What Amenities Are Available at the Bryant Park Pop Up Market?
To enhance visitor comfort and convenience, the Bryant Park Pop Up Market offers several amenities:
- Seating Areas
- Scattered throughout the park
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Allows for rest and enjoyment of food and beverages
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Public Restrooms
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Clean and well-maintained facilities
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The Lodge
-
Covered outdoor area for dining and relaxation
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Ice Skating Rink
- 17,000-square-foot outdoor rink
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Free to use with own skates, rentals available
-
ATMs
-
Located within the park for cash withdrawals
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Information Kiosks
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Provide maps, vendor information, and assistance
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Coat Check
- Available for a fee during ice skating sessions
These amenities ensure that visitors can comfortably spend several hours exploring the market, shopping, and enjoying the winter atmosphere.
What Are the Rules and Regulations for Visiting the Bryant Park Pop Up Market?
While specific rules may vary slightly each year, visitors to the Bryant Park Pop Up Market should generally adhere to the following guidelines:
- Respect vendor spaces and property
- Keep walkways clear for easy navigation
- Dispose of trash in designated receptacles
- Supervise children at all times
- Follow ice rink rules if participating in skating
- Adhere to any posted COVID-19 safety measures
- Respect park closing times and vendor hours
- No smoking within the park boundaries
- Pets must be leashed and under control
- Photography for personal use is allowed, but commercial photography may require permits
Visitors are encouraged to check the official Bryant Park website for any updated rules or regulations before their visit, especially regarding health and safety protocols that may be in place.
How Can You Make the Most of Your Visit to the Bryant Park Pop Up Market?
To fully enjoy your experience at the Bryant Park Pop Up Market, consider the following tips:
- Plan your visit during off-peak hours to avoid crowds
- Bring cash, as some vendors may not accept cards
- Wear comfortable shoes for walking and standing
- Dress in layers to accommodate indoor and outdoor activities
- Try unique food items from different vendors
- Take advantage of the free ice skating if you have your own skates
- Visit the Small Business Spotlight to support local entrepreneurs
- Attend special events like the tree lighting ceremony
- Use public transportation to avoid parking hassles
- Take breaks at The Lodge to warm up and enjoy the atmosphere
By following these suggestions, visitors can create memorable experiences and fully immerse themselves in the festive spirit of the Bryant Park Pop Up Market.
The Bryant Park Pop Up Market offers a magical winter experience in the heart of New York City. With its diverse array of vendors, special events, and unique atmosphere, it has become a beloved holiday tradition for many. Whether you’re looking for the perfect gift, seeking delicious seasonal treats, or simply want to soak in the festive ambiance, the Bryant Park Pop Up Market provides a delightful destination for all.
References:
1. [https://mychristmasinnewyork.com/bryant-park-winter-village-complete-nyc-guide/]
2. [https://www.timeout.com/newyork/shopping/bryant-park-winter-village]
3. [https://bryantpark.org/activities/holiday-shops]